We would all like to improve our website rankings on search engines, launch an online advertising campaign, achieve the online presence we have all been striving for, and convert visitors to our website into paying and returning customers.
The world of Search Engine Optimisation and Pay Per Click advertising, though can and will help you achieve all of the above, is rather deceptive. Although many of the basic concepts are simple, the level of knowledge needed to achieve outstanding results is almost beyond all but the most dedicated Search EngineOptimisation (SEO) and Pay Per Click (PPC) professionals.
So do you need PPC or SEO?? Well in fact 9 times out of 10, you will need both! If you are in the process of marketing your website for the first time, starting a campaign for the new products and services you have to offer... then either service will work effectively by themselves, but when utilised together, will have twice if not three times the impact. Search Engine Optimisation (SEO) for example can take months or even years in order for your keywords/keyphrases to get ranked on the first pages of search engines where as Pay Per Click (PPC) is an instant fix, the difference being is the second you stop your PPC campaign your website will be nowhere to be found, unlike the organic/ethical growth from SEO marketing. In short both should be applied.
While SEO and PPC maybe approached in many different ways, you will be sacrificing traffic if you aren’t targeting customers in both areas!
The end result being a more successful search strategy, and when managed correctly will inevitably increase your; visibility, help determine what works best for each campaign, create double the amount of data to analyse and help linking specific product pages to PPC ads. This is a great way to give your existing e-commerce efforts a boost.