Search results aren’t static. They change and fluctuate over
time. You can gain or lose rankings as your posts become more or less valuable
over time. Let’s say you have a popular blog post that ranks highly for a
long-tail keyphrase. But over time, you stop adding to that post or linking to
it from other new posts, other people stop linking to it as well. It becomes
buried and forgotten. That post will lose its individual ranking. Search
results aren’t static; they change and fluctuate over time, you can gain or
lose rankings as your posts become more or less valuable over time. Let’s say
you have a popular blog post that ranks highly for a long-tail keyphrase. But
over time, you stop adding to that post or linking to it from other new posts,
other people stop linking to it as well. It becomes buried and forgotten, that
post will lose its individual ranking, of course there are ways to make sure
this doesn’t happen. But it’s just a matter of time before this naturally
happens if you stop working consistently at it.
Till now a number of articles have been written on why SEO
is so important. The majority of business owners now know what SEO is and why
they need it. However a number of individuals are not so sure SEO is going to
work for them or if it will turn out to be a waste of time and money. I would
recommend they take some valuable time to see how their competitors are faring
in the rankings and how their sales are stacking up, and all because of the
wonderful SEO service they are using.
Another thing I see frequently is companies often while
using an SEO provider, decided to suddenly stop or cut back on their campaign,
obviously after having had a good response form that service, and their website
has achieved position 1 rankings in the search engines for its
keywords/key-phrases, their website is understandably receiving substantial
traffic; however that does not mean they don’t require any further SEO, in fact
this is usually the time companies and website owners make that costly mistake.
SEO takes time and a lot of effort to work. Companies who stop or cut back on
their SEO service once they start receiving there desired results don't necessarily
consider the dangers of losing ranking over the coming months and or realise
that the efforts to get them back up the rankings will not only cost them more
time and money but many months of lost business and revenues, subsequently due
to competition, SEO has become and will continue to be a constant process, it
is like growing up, there are always
challenges but there are lessons to be learned along the way, there is
no reason to resist it, just accept it and embrace them.
