Video SEO/Video Seeding on the web is a
relatively new marketing phenomenon. It's an innovative way to get brand videos
viewed by users on video sites, blogs and social networks, but the best thing
of all is that your products and services are 50 times more likely to appear on the first pages of search results
just by having a Video.
Video seeding relies on a combination of digital PR,
on-site and word-of-mouth marketing to get videos viewed on YouTube and other
video sites where the fight for attention is fierce.
A great video isn’t
enough just to get your word out there, we see some fantastic videos on the
internet that just don’t get the views and engagements that they deserve, the
audience is out there but just haven’t been made aware.
People assume that
viral video’s just happen, that if an agency did everything right with the creative
and content the video should receive many views, however, if there is not
enough marketing support you will be lucky to get even a hand full of people to
view.
Videoseeding/SEO must not be used as an isolated marketing activity;
instead it should be integrated with other elements of a marketing campaign.
One type of marketing effort shouldn't be carrying all of the weight,
integration is key!
Whyuse video seeding? Advertisers have a
responsibility to make their digital content available in as many places as
possible to be consumed by their audience. Social networks are the best places
for users to consume video-based media. In this environment, it's easy to
watch, comment, share, tag and republish video on other outlets, so you have
this incredible extrapolation effect that's not possible with print, TV or
radio. When was the last time you ripped an ad out of a magazine and sent it to
a friend? With a click of a mouse, you can send a video on YouTube to your
friend and comment on it. That's a very powerful opportunity brands can take
advantage of.
