tag:blogger.com,1999:blog-64820923071303308202024-02-20T08:32:10.128-08:00Web Design is our .BizFrom website design to search engine optimisation, our Web-Desingers.Biz team are here to provide you with articles detailing insider industry information to help you build and optimise websites for the web of today and tomorrow.Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-6482092307130330820.post-71701473335904873512016-05-25T01:31:00.000-07:002016-05-25T01:31:49.238-07:00<h2 style="color: black; font-family: Arial,Helvetica,sans-serif; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
KD Web The Digital Design Agency of Choice</h2>
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<a href="http://www.kdweb.co.uk/" target="_blank">KD Web</a><span class="Apple-converted-space"> </span>is an independent young and dynamic<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/webdesign.htm" target="_blank">Digital Design Agency</a>. We pride ourselves in combining design and technical expertise to create high quality, intelligent and user-friendly products and services purely designed and tailored to increase your exposure and profits. W<strong><span style="font-weight: normal;">e are all about helping your company succeed online</span></strong><b>!</b></div>
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Our team consists of exceptionally dedicated and highly skilled,<strong><span class="Apple-converted-space"> </span>project managers, creative’s, graphic designers, developers, digital programmers, web analysts and online media marketing experts</strong>, some of whom have been with us since the company was founded some 15 years ago, and a high proportion of our staff have a long association with us too.</div>
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There are plenty of<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/webdesign.htm" target="_blank">Web Design</a>/<a href="http://www.kdweb.co.uk/graphicdesign.htm" target="_blank">Digital Design</a><span class="Apple-converted-space"> </span>and<strong><span class="Apple-converted-space"> </span>Internet Marketing Companies</strong><span class="Apple-converted-space"> </span>in and around London and throughout the UK to choose from, however our hand selected team of highly qualified web designers, developers,<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/graphicdesign.htm" target="_blank">graphicdesigners</a>,<span class="Apple-converted-space"> </span><strong>Search Engine Optimisation</strong><span class="Apple-converted-space"> </span>(<a href="http://www.kdweb.co.uk/seo.htm" target="_blank">SEO</a>) Specialists, Internet Marketing Gurus... certainly know what stands out from the rest of the crowd, hence why an array of nationally and internationally recognised brands install so much faith in us!<strong><span class="Apple-converted-space"> </span>KD Web</strong><span class="Apple-converted-space"> </span>is committed to the success of your website, your business and your overall satisfaction; – we know what it takes to succeed!</div>
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As the modern age of technology has transformed the way we live, interact, purchase goods...every business and organisation has had to turn to the internet as their window to the world, subsequently a website has become more than just an informative tool with a few pages, it has become your commercial platform, it takes more than just good looks and user-friendly functions, every part of your website must play a role. Visitors generally spend an average of 3 seconds on a web page before making the all important decision that your product(s) and or services are right for them, our<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/webdesign.htm" target="_blank">web designers</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/graphicdesign.htm" target="_blank">graphic designers</a><span class="Apple-converted-space"> </span>know exactly how to create the greatest visual impact within these 3 seconds to turn curious visitors into loyal customers...</div>
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As fewer companies spend money on Television, newspaper, poster... ads,<span class="Apple-converted-space"> </span><a href="http://www.kdweb.co.uk/" target="_blank">Digital Design Agencies</a><span class="Apple-converted-space"> </span>have had to evolve in to advertising agencies, creating a website isn’t just about creating a website, it is about driving your products forward into the eyes of your target market, this can be done in a multitude of ways, utilising many<span class="Apple-converted-space"> </span><strong>Internet Marketing</strong>, Social and Search websites and networks.</div>
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<span style="font-size: 12pt; line-height: 18px;">Always remember the best web development starts with a plan!</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 18px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our</span><span class="Apple-converted-space" style="font-family: "arial" , "helvetica" , sans-serif;"> </span><strong style="font-family: Arial,Helvetica,sans-serif;">online marketing</strong><span class="Apple-converted-space" style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">team based in London will help you find your niche and dominate your market, through our targeted</span><span class="Apple-converted-space" style="font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="http://www.kdweb.co.uk/seo.htm" style="font-family: Arial,Helvetica,sans-serif;" target="_blank">SearchEngine Optimisation (SEO)</a><span style="font-family: "arial" , "helvetica" , sans-serif;">,</span><span class="Apple-converted-space" style="font-family: "arial" , "helvetica" , sans-serif;"> </span><strong><span style="font-family: "arial" , "helvetica" , sans-serif;">Pay Per Click (PP</span>C)</strong><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><strong>Social Media Marketing</strong></span></div>
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Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-81010215336585509792012-07-24T02:19:00.002-07:002016-05-25T01:31:07.324-07:00Business Morale Drops Effecting Advertising Spend<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">As business confidence deteriorates as marketing spend falls, the
IPA Bellwether released a report on Thursday 12<sup>th</sup> July based upon
300 British </span><a href="http://www.kdweb.co.uk/"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">companies</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, they
estimated that marketing spend fell the second quarter of this year with 23
percent of companies reporting a budget reduction. However 22 percent of firms
surveyed increased their spending with internet advertising bucking the trend,
especially in </span><a href="http://www.kdweb.co.uk/seo.htm"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">SEO</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> (Search
Engine Optimisation) with an approximate increase of 8 percent month on month,
other Online Marketing such as </span><a href="http://www.kdweb.co.uk/webdesign.htm"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Web Design</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, Pay Per
Click and </span><a href="http://www.kdweb.co.uk/app-developers-london.php"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">App
Development</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> saw an increase of some 5.4 percent, in an attempt to attract
frugal customers.</span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The increase spending on Online Marketing has been cited by the
IPA as “A means to quickly grow sales, especially in a downturn when customers
are particularly cost-conscious.”</span></div>
<span style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt;">Chris
Williamson, who wrote the report, said “An upturn in business optimism could
soon feed through to higher marketing spend,” and “the Olympics should of
course provide a boost during the third quarter”.</span><br />
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">However the reality is that most companies have come to the
realisation that advertising in the magazines, newspapers, or on the Television
and or radio does not attract anyway nears as much custom as ‘target marketing’
such as the likes of SEO (</span><a href="http://www.kdweb.co.uk/seo.htm"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Search
Engine Optimisation</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">) and Pay Per Click, where instead of relying
on 1 hit in every 100 per advert, the customer finds what they are after on the
Search Engines for Keywords (the name of the product and or services),
therefore a much higher proportion of people coming to a website actual want
that product. The real benefits to companies are that SEO is in fact far
cheaper than any other form of advertising and the results speak for
themselves!</span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The Pros and Cons:</span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Though </span><a href="http://www.kdweb.co.uk/e-marketing.htm"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">internet
marketing</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> is on the increase so are cowboy SEO Companies, if you do decided
to go ahead with Search Engine Optimisation it is imperative that you check out
a company’s abilities and client base before proceeding with their service, as you
could run the risk of being completely de-indexed from every search engine, cheep
is not always cheerful!</span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">So when looking for a genuine SEO Company with over 15 years
experience and a 100 percent track record it can be very tough, there are very
few around like that of </span><a href="http://www.kdweb.co.uk/"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Kd Web</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">.</span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-89381359259661544642012-05-08T09:42:00.001-07:002016-05-25T01:31:30.868-07:00SEO or PPC?<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% rgb(254, 254, 254); font-family: Arial,Helvetica,sans-serif; line-height: 12.75pt; margin-right: 3.75pt; text-align: justify;">
<span style="font-size: small;">We would all like to improve our website
rankings on search engines, launch an online advertising campaign, achieve the
online presence we have all been striving for, and convert visitors to our
website into paying and returning customers.</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">The
world of <span style="color: windowtext; text-decoration: none;"><a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Search Engine Optimisatio</a>n</span>
and <a href="http://www.kdweb.co.uk/e-marketing.htm" target="_blank" title="Pay Per Click Advertising"><span style="color: windowtext; text-decoration: none;">Pay Per Click advertising</span></a>, though can and
will help you achieve all of the above, is rather deceptive. Although many of
the basic concepts are simple, the level of knowledge needed to achieve
outstanding results is almost beyond all but the most dedicated <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Search EngineOptimisation</a> (<a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a>) and <a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">Pay Per Click</a> (<a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">PPC</a>) professionals.</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">So
do you need PPC or SEO?? Well in fact 9 times out of 10, you will need both! If
you are in the process of marketing your website for the first time, starting a
campaign for the new products and services you have to offer... then either service
will work effectively by themselves, but when utilised together, will have
twice if not three times the impact. <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Search Engine Optimisation (SEO)</a> for
example can take months or even years in order for your keywords/keyphrases to
get ranked on the first pages of search engines where as <a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">Pay Per Click</a> (<a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">PPC</a>) is
an instant fix, the difference being is the second you stop your PPC campaign
your website will be nowhere to be found, unlike the organic/ethical growth
from <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a> marketing. In short both should be applied.</span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% rgb(254, 254, 254); font-family: Arial,Helvetica,sans-serif; line-height: 12.75pt; margin: 0cm 3.75pt 0.0001pt 0cm; text-align: justify;">
<span style="background: none repeat scroll 0% 0% white; font-size: small;">While <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a> and <a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">PPC </a>maybe
approached in many different ways, you will be sacrificing traffic if you
aren’t targeting customers in both areas!</span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% rgb(254, 254, 254); font-family: Arial,Helvetica,sans-serif; line-height: 12.75pt; margin: 0cm 3.75pt 0.0001pt 0cm; text-align: justify;">
<span style="background: none repeat scroll 0% 0% white; font-size: small;">The end result being a
more successful search strategy, and when managed correctly will inevitably
increase your; visibility, help determine what works best for each campaign,
create double the amount of data to analyse and help linking specific product
pages to <a href="http://www.kdweb.co.uk/e-marketing.htm" style="color: black;" target="_blank">PPC </a>ads. This is a great way to give your existing e-commerce efforts
a boost.</span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-53790400917793387642012-05-08T06:17:00.001-07:002016-05-25T01:31:34.423-07:00The Importance of Free Mobile Applications, There Impact, Advertising & Engagement<div style="color: black;">
<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: 12pt;"><a href="http://www.blogger.com/goog_204641070" style="color: black;" target="_blank">MobileApps</a> are becoming an ever increasing business and a must have accessory for a
plethora of companies. Approximately 1 in 3 applications are ad-supported, freeversions. Developers are no longer monetising apps only by selling them.
They are now increasingly focused on app engagement. This shift maps
directly to consumer preference. According to previous studies 95% of the
adult population who owns a Smartphone prefers to download free apps. Even
affluent consumers share this preference.</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: 12pt;">As
developers continue to adopt ad-supported models for their apps, they will
increasingly value engagement metrics. They can measure app engagement in a
variety of ways:</span><b><span style="font-size: 12pt;"> </span></b><br />
<br />
<b><span style="font-size: 12pt;">Number of minutes per session </span></b><br />
<b><span style="font-size: 12pt;">Number of users who update their app's</span></b><br />
<b><span style="font-size: 12pt;">How many
times an app has been referred to a friend</span></b></div>
<div class="MsoListParagraphCxSpLast" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: 12pt;">Each of
these engagement metrics can directly affect monetisation which ultimately
determines whether or not a developer can keep a free version of their application
on the market.</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: 12pt;">So, what
are some of the ways an <span style="color: black;">app developer</span> can improve upon and monetise app engagement?</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<b><span style="font-size: 12pt;">On-boarding
experience</span></b><span style="font-size: 12pt;">. New
users are a critical revenue stream for developers, however the majority do a
poor job of engaging users after apps are downloaded. According to analytics
firm Localytics, 26% of all apps downloaded in 2010 were only used once. It
sounds simple, but an app should do what it is supposed to do and do it well.
Keep in mind, the new user is judging whether this <a href="http://www.kdweb.co.uk/app-developers-london.php" style="color: black;" target="_blank">app </a>is engaging right off
the bat. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<b><span style="font-size: 12pt;">Keepexisting users engaged.</span></b><span style="font-size: 12pt;"> You must build a good relationship by providing the best possible user
experience. Great App Developers keep in mind that the majority of users
are operating a device that has a small touchscreen. The user interface needs to
be as unobtrusive as possible. The focus on a good user experience also
extends to the advertising shown to support the app. Understanding how a user
interacts with an app will determine the best placement for an ad. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: 12pt;">Ultimately,
the aim is to delight. That is, to understand what your users want and exceed their
expectations. The Angry Birds app, for example, is simple, yet delivers a
highly immersive experience that is comparable (if not richer) to the website
experience. As the user navigates through the app, he or she can download music,
discover similar games and so on.</span><br />
<div style="color: black;">
<br /></div>
</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<b><span style="font-size: 12pt;">The paiddownload isn’t the only path to happiness.</span></b><span style="font-size: 12pt;"> Even the smallest detail can be unexpectedly
delightful and improve engagement. More engagement means more advertising
Pounds. More revenue means developers can keep their apps free and increase
downloads. And, in this economy, saving a pound or two courtesy of your favourite
mobile app can be downright delightful.</span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-45288524526626665092012-05-08T04:25:00.002-07:002016-05-25T01:31:38.139-07:00What impact does Video Seeding & Video SEO Have?<br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<b><span style="font-size: 11pt;"><a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Video SEO/Video Seeding</a> </span></b><span style="font-size: 11pt;">o</span><span style="color: #333333; font-size: 11pt;">n the web is a
relatively new marketing phenomenon. It's an innovative way to get brand videos
viewed by users on <a href="http://www.kdweb.co.uk/" target="_blank"><span style="color: black;">video sites, blogs and social network</span>s</a>, but the best thing
of all is that your products and services are <b style="mso-bidi-font-weight: normal;">50 times</b> more likely to appear on the first pages of search results
just by having a Video. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="color: #333333; font-size: 11pt;"><a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Video seeding</a> relies on a combination of <a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">digital PR</a>,
<a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">on-site and word-of-mouth marketing</a> to get videos viewed on YouTube and other
video sites where the fight for attention is fierce. </span><br />
<span style="color: #333333; font-size: 11pt;"> </span><span style="color: black; font-size: 11pt;"></span>
</div>
<div style="background: none repeat scroll 0% 0% white; font-family: Arial,Helvetica,sans-serif; line-height: 15pt;">
<span style="color: #333333; font-size: 11pt;">A great video isn’t
enough just to get your word out there, we see some fantastic videos on the
internet that just don’t get the views and engagements that they deserve, the
audience is out there but just haven’t been made aware. </span></div>
<div style="background: none repeat scroll 0% 0% white; font-family: Arial,Helvetica,sans-serif; line-height: 15pt;">
<span style="color: #333333; font-size: 11pt;">People assume that
viral video’s just happen, that if an <a href="http://www.kdweb.co.uk/" target="_blank"><span style="color: black;">agency</span> </a>did everything right with the creative
and content the video should receive many views, however, if there is not
enough <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">marketing support</a> you will be lucky to get even a hand full of people to
view.</span></div>
<div style="background: none repeat scroll 0% 0% white; font-family: Arial,Helvetica,sans-serif; line-height: 15pt;">
<a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank"><i><b><span style="font-size: 11pt;">Videoseeding/SEO</span></b></i></a><span style="color: #333333; font-size: 11pt;"> must not be used as an isolated marketing activity;
instead it should be integrated with other elements of a <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">marketing campaign</a>.
One type of marketing effort shouldn't be carrying all of the weight,
integration is key!</span></div>
<div style="background: none repeat scroll 0% 0% white; font-family: Arial,Helvetica,sans-serif; line-height: 15pt;">
<i style="color: black;"><b><span style="font-size: 11pt;"><a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Whyuse video seeding?</a> </span></b></i><span style="color: #333333; font-size: 11pt;">Advertisers have a
responsibility to make their <a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">digital content </a>available in as many places as
possible to be consumed by their audience. Social networks are the best places
for users to consume <a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">video-based media</a>. In this environment, it's easy to
watch, comment, share, tag and republish video on other outlets, so you have
this incredible extrapolation effect that's not possible with print, TV or
radio. When was the last time you ripped an ad out of a magazine and sent it to
a friend? With a click of a mouse, you can send a video on YouTube to your
friend and comment on it. That's a very powerful opportunity brands can take
advantage of.</span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-33290637569024627562012-05-08T03:59:00.001-07:002016-05-25T01:31:41.794-07:00Why Stopping Search Engine Optimisation (SEO) Could be Detrimental to your Companies Health!<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
Search results aren’t static. They change and fluctuate over
time. You can gain or lose <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">rankings </a>as your posts become more or less valuable
over time. Let’s say you have a popular blog post that <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">ranks </a>highly for a
long-tail keyphrase. But over time, you stop adding to that post or <a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">linking</a> to
it from other new posts, other people stop <a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">linking</a> to it as well. It becomes
buried and forgotten. That post will lose its individual <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">ranking</a>. Search
results aren’t static; they change and fluctuate over time, you can gain or
lose <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">rankings </a>as your posts become more or less valuable over time. Let’s say
you have a popular blog post that <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">ranks </a>highly for a long-tail keyphrase. But
over time, you stop adding to that post or<a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank"> linking</a> to it from other new posts,
other people stop<a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank"> linking</a> to it as well. It becomes buried and forgotten, that
post will lose its individual <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">ranking</a>, of course there are ways to make sure
this doesn’t happen. But it’s just a matter of time before this naturally
happens if you stop working consistently at it.</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
Till now a number of articles have been written on why <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a>
is so important. The majority of business owners now know what <a href="http://www.kdweb.co.uk/seo.htm" target="_blank"><span style="color: black;">SEO</span> </a>is and why
they need it. However a number of individuals are not so sure <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a> is going to
work for them or if it will turn out to be a waste of time and money. I would
recommend they take some valuable time to see how their competitors are faring
in the <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">rankings </a>and how their sales are stacking up, and all because of the
wonderful <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a> service they are using.</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
Another thing I see frequently is companies often while
using an SEO provider, decided to suddenly stop or cut back on their campaign,
obviously after having had a good response form that service, and their website
has achieved position 1 <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">rankings </a>in the search engines for its
keywords/key-phrases, their website is understandably receiving substantial
traffic; however that does not mean they don’t require any further<a href="http://www.kdweb.co.uk/seo.htm" target="_blank"> <span style="color: black;">SEO</span></a>, in fact
this is usually the time companies and website owners make that costly mistake.<b style="color: black;">
</b><span style="color: black;"><a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">SEO</a></span> takes time and a lot of effort to work. Companies who stop or cut back on
their SEO<span style="color: black;"><a href="http://www.kdweb.co.uk/seo.htm" target="_blank"></a></span> service once they start receiving there desired results don't necessarily
consider the dangers of losing <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">ranking </a>over the coming months and or realise
that the efforts to get them back up the <a href="http://kdweb.co.uk/blog/" style="color: black;" target="_blank">rankings </a>will not only cost them more
time and money but many months of lost business and revenues, subsequently due
to competition,<a href="http://www.kdweb.co.uk/seo.htm" target="_blank"> <span style="color: black;">SEO</span></a> has become and will continue to be a constant process, it
is like growing up, there are always
challenges but there are lessons to be learned along the way, there is
no reason to resist it, just accept it and embrace them.</div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-5361334554939942082012-05-08T03:31:00.000-07:002016-05-25T01:31:45.710-07:00Digital Design Agency<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<b><a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">KD Web</a></b> is an independent young and dynamic <a href="http://www.kdweb.co.uk/webdesign.htm" style="color: black;" target="_blank"><b>Digital Design Agency</b>.</a> We pride
ourselves in combining design and technical expertise to create high quality,
intelligent and user-friendly products and services purely designed and
tailored to increase your exposure and profits. W<b><span style="font-weight: normal;">e are all about helping
your company succeed online</span></b><b style="mso-bidi-font-weight: normal;">!</b><br />
<b> </b>
</div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<a href="http://www.kdweb.co.uk/about.htm" style="color: black;" target="_blank">Our team</a> consists of exceptionally dedicated and highly skilled, project
managers, creative’s, graphic designers, developers, digital programmers, web
analysts and online media marketing experts, some of whom have been with us
since the company was founded some 15 years ago, and a high proportion of our
staff have a long association with us too.</div>
<div style="font-family: Arial,Helvetica,sans-serif;">
There are plenty of <a href="http://www.kdweb.co.uk/webdesign.htm" style="color: black;" target="_blank">Web Design</a><span style="color: black;">/</span><a href="http://www.kdweb.co.uk/webdesign.htm" style="color: black;" target="_blank">Digital Design</a> and <a href="http://www.kdweb.co.uk/seo.htm" style="color: black;" target="_blank">Internet MarketingCompanies </a>in and around London and throughout the UK to choose from, however
our hand selected team of highly qualified <b>web designers</b>, <b>developers</b>, <b>graphic
designers</b>, <b>Search Engine Optimisation</b> (<b>SEO</b>) Specialists, <b>Internet Marketing</b>
Gurus... certainly know what stands out from the rest of the crowd, hence why
an array of <a href="http://www.kdweb.co.uk/portfolio.htm" style="color: black;" target="_blank">nationally and internationally recognised brands</a> install so much
faith in us! KD Web is committed to the success of your website, your business
and your overall satisfaction; – we know what it takes to succeed!</div>
<div style="font-family: Arial,Helvetica,sans-serif;">
As the modern age of technology has transformed the way we live, interact,
purchase goods...every business and organisation has had to turn to the internet
as their window to the world, subsequently a website has become more than just
an informative tool with a few pages, it has become your commercial platform,
it takes more than just good looks and user-friendly functions, every part of
your website must play a role. Visitors generally spend an average of 3 seconds
on a web page before making the all important decision that your product(s) and
or services are right for them, our <a href="http://www.kdweb.co.uk/webdesign.htm" style="color: black;" target="_blank">web designers</a> and <a href="http://www.kdweb.co.uk/graphicdesign.htm" style="color: black;" target="_blank">graphic designers</a> know
exactly how to create the greatest visual impact within these 3 seconds to turn
curious visitors into loyal customers...</div>
<div style="font-family: Arial,Helvetica,sans-serif;">
As fewer companies spend money on Television, newspaper, poster... ads,
<a href="http://www.kdweb.co.uk/" style="color: black;" target="_blank">Digital Design Agencies </a>have had to evolve in to advertising agencies, creating
a website isn’t just about creating a website, it is about driving your
products forward into the eyes of your target market, this can be done in a
multitude of ways, utilising many Internet Marketing, Social and Search websites
and networks.</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: 12pt; line-height: 115%;">Always remember the best web development starts with
a plan! </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: 12pt; line-height: 115%;">Our <b>online marketing</b> team based in <b>London</b> will help
you find your niche and dominate your market, through our targeted <b>Search
Engine Optimisation</b> (<b>SEO</b>), <b>Pay Per Click</b> (<b>PPC</b>) and <b>Social Media Marketing</b>
campaign. </span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.comtag:blogger.com,1999:blog-6482092307130330820.post-42652839172953236952007-01-04T01:26:00.000-08:002016-05-25T01:31:52.243-07:00Google Ranking Shake Up in 2006<h2 style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Google Ranking Shake Up in 2006</span></h2>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Google has added two new servers called BigDaddy to their growing network (located on 66.249.93.104 and 64.233.179.104). They are currently testing their new servers which are using a new infrastructure which includes improved canonicalization (to make sure that data conforms to certain rules), improvements to the site: search query and other changes "under the hood".</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<h4 style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">How will this effect my search engine rankings?</span></h4>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A key quote from a recent article gives some insight into the changes Google will be making in 2006:</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">"the changes on Bigdaddy are relatively subtle (less ranking changes and more infrastructure changes). Most of the changes are under the hood, and this infrastructure prepares the framework for future improvements throughout the year."</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This brings the obvious question of what the future improvements will be. There has been much talk about Googles recent<span class="Apple-converted-space"> </span><a href="http://news.cnet.com/2100-1024-986204.html" target="_blank">patent application</a>s and we may start to see the search engine giant start to make use of these patents (if that isn't happening already!).</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We should expect to see a shake up of the rankings as a result of any changes to the Google search algorithms. The best thing you can do to ensure that your website either maintains its ranking or improves is to make certain that your website is fully optimized for the search engines.</span></div>
Anonymoushttp://www.blogger.com/profile/10338721274636728986noreply@blogger.com