As business confidence deteriorates as marketing spend falls, the
IPA Bellwether released a report on Thursday 12th July based upon
300 British companies, they
estimated that marketing spend fell the second quarter of this year with 23
percent of companies reporting a budget reduction. However 22 percent of firms
surveyed increased their spending with internet advertising bucking the trend,
especially in SEO (Search
Engine Optimisation) with an approximate increase of 8 percent month on month,
other Online Marketing such as Web Design, Pay Per
Click and App
Development saw an increase of some 5.4 percent, in an attempt to attract
frugal customers.
The increase spending on Online Marketing has been cited by the
IPA as “A means to quickly grow sales, especially in a downturn when customers
are particularly cost-conscious.”
Chris
Williamson, who wrote the report, said “An upturn in business optimism could
soon feed through to higher marketing spend,” and “the Olympics should of
course provide a boost during the third quarter”.
However the reality is that most companies have come to the
realisation that advertising in the magazines, newspapers, or on the Television
and or radio does not attract anyway nears as much custom as ‘target marketing’
such as the likes of SEO (Search
Engine Optimisation) and Pay Per Click, where instead of relying
on 1 hit in every 100 per advert, the customer finds what they are after on the
Search Engines for Keywords (the name of the product and or services),
therefore a much higher proportion of people coming to a website actual want
that product. The real benefits to companies are that SEO is in fact far
cheaper than any other form of advertising and the results speak for
themselves!
The Pros and Cons:
Though internet
marketing is on the increase so are cowboy SEO Companies, if you do decided
to go ahead with Search Engine Optimisation it is imperative that you check out
a company’s abilities and client base before proceeding with their service, as you
could run the risk of being completely de-indexed from every search engine, cheep
is not always cheerful!
So when looking for a genuine SEO Company with over 15 years
experience and a 100 percent track record it can be very tough, there are very
few around like that of Kd Web.
